Doris Keller, UEFA und Fabrizio Petrillo, AXA Schweiz

Photo: AXA/Marco Vara

AXA becomes partner of UEFA Women’s EURO 2025


AXA is supporting UEFA Women’s EURO 2025 as an Official Partner which ties in with its sponsorship program in place since 2020. 

AXA is Proud Partner of UEFA Women’s EURO, which will take place in Switzerland from July 2 to 27, 2025. With the sponsorship of the European Championship, AXA is expanding its existing commitment to women’s football. AXA is pleased to be a part of the largest European sports team event for women in 2025. UEFA Women’s EURO 2025 is also expected to be, based on tickets available, the largest sports event where Switzerland is the sole host since the “Miracle of Bern” in 1954.

Fabrizio Petrillo, CEO AXA Switzerland: “I’m so excited to support UEFA Women’s EURO 2025 together with other European AXA companies as a main sponsor. We are sending a strong signal and making a contribution to ensure that the players and fans can experience a great event and further strengthen women’s football. I’m looking forward to a fantastic summer of football in 2025!”

Support for Swiss women’s football

AXA Switzerland has supported Swiss women’s football since 2020 as main sponsor and namesake of the AXA Women’s Super League as well as the AXA Women’s Cup, living up to its brand promise “Know You Can,” with which it encourages its customers to believe in themselves. With this commitment, AXA is investing in women’s football – and women’s sports in general – to ensure it receives the attention it deserves. 

Guy-Laurent Epstein, UEFA marketing director, said: “AXA is a dedicated supporter of women’s football in Switzerland, so we are thrilled to partner with them for what will be an unforgettable UEFA Women’s EURO 2025. We look forward to working together to make this the can’t-miss event of next summer while also strengthening women’s football in the host country and throughout Europe.”

Andreea Prange, Head of Customer Experience & Strategy at AXA Switzerland, added: "Promoting women’s football is a topic I hold dear to my heart. That’s why I’m delighted that AXA, as a partner of the UEFA Women’s EURO 2025, is also committed to increasing the visibility of female players at international level.”

Volunteering opportunities for AXA employees

The event will allow AXA employees to get a glimpse behind the scenes and to contribute to the success of this major event. As part of the sponsorship, AXA is the partner of the UEFA Women’s EURO 2025 Volunteer Programme.

“AXA, a long-time supporter and partner of women's football in Switzerland and globally, is a perfect fit to become a global partner of UEFA Women's EURO 2025. We look forward to collaborating with AXA on the UEFA Women's EURO 2025 Volunteer Programme, as the 2’500 volunteers will play a highly essential and valuable role throughout the tournament welcoming everyone to the host country,” says Doris Keller, Tournament Director of UEFA Women’s EURO 2025.

The championship

The games of the 16 teams will be held in eight Swiss cities: Basel, Bern, Geneva, Zurich, St. Gallen, Lucerne, Thun, and Sion. The Swiss national football team as home team will automatically qualify for the tournament. UEFA Women’s EURO 2025 is expected to reach around 500 million viewers worldwide. For the 31 games, over 700,000 tickets will be available to fans to watch live in the stadiums.

The partnership between AXA and UEFA will last until the end of August 2025. The sponsorship amount is confidential.

About AXA 

Around two million customers in Switzerland trust in AXA’s expertise in personal, property, liability, legal protection, and life insurance as well as in healthcare and occupational benefits insurance. With innovative products and services in areas such as mobility, healthcare, pensions, and business together with simple, digital processes, AXA is a supportive partner for its customers. Using its Know You Can brand promise, it also encourages them to believe in themselves, even in challenging situations. Around 4,500 employees and the 3000-strong sales force personally dedicate themselves to this vision. With more than 340 branch offices, AXA has Switzerland’s largest distribution network in the insurance industry. AXA Switzerland is part of the AXA Group, generating a business volume of CHF 5.8 billion in 2023.

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