AXA calls the play Raising recognition of women’s football
We want to ensure that women’s football gains the recognition it deserves. As a partner of the AXA Women's Super League and the past UEFA Women’s EURO 2025.
AXA women’s football partnership
AXA Women’s Super League
AXA is the first partner in the history of Switzerland's top women's league. The best women’s teams in Switzerland have been playing in the AXA Women’s Super League since August 2020, and the cup final is known as the AXA Women’s Cup Final.
In line with our new brand promise Know You Can, AXA is supporting the women players in the Switzerland’s top league to achieve their goals and dreams. Both on and off the pitch. You can look forward to a great season with us with some fantastic footballing moments!
UEFA Women’s EURO 2025
AXA was a proud partner of UEFA Women’s EURO 2025. The 2025 European Football Championship took place in Switzerland from July 2 to 27. With this commitment, we invested in women’s football – and female sports in general – to ensure it receives the attention it deserves. By sponsoring the UEFA Women’s EURO 2025, AXA expanded its existing commitment to women’s football and was a part of the biggest European team sports event for women in 2025. The European Championship in Switzerland was also the biggest sports event to be staged solely by Switzerland since the FIFA World Cup in 1954.
Seeking more recognition for women athletes in the Swiss media
Only 13% of Swiss sportscasts feature women (source: Jahrbuch Qualität der Medien Studie 3/2021 - German only). While women are generally vastly underrepresented in the Swiss media compared to men, the gender gap in sports reporting is the largest of all.
Since the 2020/2021 season, we have been the proud partner of the AXA Women’s Super League. Our goal is not only to support women’s football in Switzerland, but also work to improve the representation of women in Swiss sports coverage. We do this through our sponsorship, by promoting reporting about women in sports and by producing the AXA podcast “Steilpass – Frauenfussball mit Sarah Akanji” in collaboration with the podcast studio Winterthur.
Helping others knows no borders
Our commitment to helping women footballers doesn’t stop at the Swiss border. We’ve been supporting FC Liverpool – both the men’s and the women’s teams – since 2018. As the naming partner for the AXA Melwood Training Centre where Liverpool FC Women trains, we are actively professionalizing and promoting women’s football in England.
Exclusive behind-the-scene insights
As a partner for Switzerland’s top women’s league and the Women’s Cup Final, we offer you unique insights and exciting stories about the players and people who make Swiss women’s football happen. We show you what is possible when passion and dedication come together both on and off the field.
Football anecdotes by AXA employees
AXA lives and breathes women’s football! And not only because AXA is the official partner of the Swiss Women’s Football League. It also runs through our daily lives.
Derin Degirmenler: Professional footballer and apprentice
Combining top-level sports and vocational training requires a lot of perseverance and discipline. Derin has these qualities: The professional player and commercial apprentice gives her all to stay on the ball both on the pitch and in her vocational training. Her working day starts early in the morning so that she can train in the afternoon. Despite her busy schedule, Derin is highly motivated.
Franco Avellino: AXA employee and football coach
It also runs through our daily lives. Our employees count numerous talented women footballers among their ranks, as well as trainers, partners, and family members of players. AXA employee Franco is proud to be part of this elite squad. In the video he explains how his attitude shifted from, “women’s football isn’t something to be taken seriously,” to “now I only train women’s teams.”
(Video in German)
