Kick-off for a visionary partnership: AXA is the first partner in the history of Switzerland's top women's league. The best women’s teams in Switzerland have been playing in the AXA Women’s Super League since August 2020, and the cup final will be known in future as the AXA Women’s Cup Final.
In line with our brand promise Know You Can, AXA is supporting the players in the Swiss top league to achieve their goals and dreams. Both on and off the pitch. You can look forward to a great season with us with some fantastic footballing moments!
Only 13% of Swiss sportscasts feature women (source: Jahrbuch Qualität der Medien Studie 3/2021 - German only). While women are generally vastly underrepresented in the Swiss media compared to men, the gender gap in sports reporting is the largest of all.
Since the 2020/2021 season, we have been the proud partner of the AXA Women’s Super League. Our goal is not only to support women’s football in Switzerland, but also work to improve the representation of women in Swiss sports coverage. We do this through our sponsorship, by promoting reporting about women in sports and by producing the AXA podcast “Steilpass – Frauenfussball mit Sarah Akanji”.
As a partner for Switzerland’s top women’s league and the Women’s Cup Final, we offer you unique insights and exciting stories about the players and people who make Swiss women’s football happen. We show you what is possible when passion and dedication come together both on and off the field.
AXA lives and breathes women’s football! And not only because AXA is the official partner of the Swiss Women’s Football League. It also runs through our daily lives. Our employees count numerous talented women footballers among their ranks, as well as trainers and partners and family members of players. AXA employee Franco is proud to be part of this elite squad. In the video he explains how his attitude shifted from, “women’s football isn’t something to be taken seriously,” to “now I only train women’s teams.”
(Video in German)
And AXA employee Fabio has a very special connection to women’s football – his girlfriend plays in the AXA Women’s Super League for YB. In this video (in German), he talks about their day-to-day life together.