Three footballers cheer on the pitch under floodlights after scoring a goal.

AXA calls the play Raising recognition of women’s football

Go Switzerland! In the summer of 2025, Switzerland will host the UEFA Women's EURO. AXA supports this sports highlight as an official partner.

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AXA women’s football partnership

UEFA Women’s EURO 2025

AXA is a proud partner of UEFA Women’s EURO 2025. The 2025 European Football Championship will take place in Switzerland from July 2 to 27. With this commitment, we are investing in women’s football – and sports in general – to ensure it receives the attention it deserves. By sponsoring the UEFA Women’s EURO 2025, AXA is expanding its existing commitment to women’s football and will be part of the biggest European team sports event for women in 2025. The European Championship in Switzerland is also the biggest sports event to be staged solely by Switzerland since the World Cup in 1954.

AXA Women’s Super League

Kick-off for a visionary partnership: AXA is the first partner in the history of Switzerland’s top women’s league. The best women’s teams in Switzerland have been playing in the AXA Women’s Super League since August 2020, and the cup final will be known in future as the AXA Women’s Cup Final.

In line with our brand promise  Know You Can, AXA is supporting the players in the Swiss top league to achieve their goals and dreams. Both on and off the pitch. You can look forward to a great season with us with some fantastic footballing moments!

Seeking more recognition for women athletes in the Swiss media

Only 13% of Swiss sportscasts feature women (source: Jahrbuch Qualität der Medien Studie 3/2021 - German only). While women are generally vastly underrepresented in the Swiss media compared to men, the gender gap in sports reporting is the largest of all. 

Since the 2020/2021 season, we have been the proud partner of the AXA Women’s Super League. Our goal is not only to support women’s football in Switzerland, but also work to improve the representation of women in Swiss sports coverage. We do this through our sponsorship, by promoting reporting about women in sports and by producing the AXA podcast “Steilpass – Fussball mit Sarah Akanji”.

Women’s Street Football EURO 2025

Football for greater inclusivity: AXA Switzerland, Roche, and Swisslos-Sportfonds Basel-Stadt were the main sponsors of the Women’s Street Football EURO 2025, which took place on June 21 and 22, 2025, at the St. Jakob track and field stadium in Basel. The tournament brought together 13 teams from around Europe as well as a guest team from Mexico, whose players come from social projects and street football programs. In the end, Poland and Sweden each secured a trophy.

AXA was on site offering free legal advice through AXA-ARAG, because AXA believes everyone should have access to legal assistance – even people who would otherwise have no opportunity to access it. And our AXA Hearts in Action volunteers helped out at the Women’s Street Football EURO 2025 as well.

A football match of the Women’s Streetfootball EURO 2025 through the goal net.

Exclusive behind-the-scene insights

As a partner for Switzerland’s top women’s league and the Women’s Cup Final, we offer you unique insights and exciting stories about the players and people who make Swiss women’s football happen. We show you what is possible when passion and dedication come together both on and off the field. 

Football anecdotes by AXA employees

AXA lives and breathes women’s football! And not only because AXA is the official partner of the Swiss Women’s Football League. It also runs through our daily lives.

Derin Degirmenler: Professional footballer and apprentice

Combining top-level sports and vocational training requires a lot of perseverance and discipline. Derin has these qualities: The professional player and commercial apprentice gives her all to stay on the ball both on the pitch and in her vocational training. Her working day starts early in the morning so that she can train in the afternoon. Despite her busy schedule, Derin is highly motivated.

  • Two female footballers are fighting for the ball on the pitch.
    Balancing top-level sports and a commercial apprenticeship

    18-year-old Derin plays successfully for FCZ and is completing a commercial apprenticeship at AXA. In her blog, she talks about her everyday life between professional football and her office job.

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Franco Avellino: AXA employee and football coach

 It also runs through our daily lives. Our employees count numerous talented women footballers among their ranks, as well as trainers, partners, and family members of players. AXA employee Franco is proud to be part of this elite squad. In the video he explains how his attitude shifted from, “women’s football isn’t something to be taken seriously,” to “now I only train women’s teams.”

(Video in German)

A group of smiling women celebrate together outside. One woman is carried on the shoulders of the others and joyfully raises her arms.

AXA contributes to club memberships

Do you play for a football team or are you involved in another sports club? With supplemental health insurance from AXA, you can benefit from a cost contribution to club memberships of up to CHF 150 per year.

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