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AXA is a proud partner of UEFA Women’s EURO 2025. The 2025 European Football Championship will take place in Switzerland from July 2 to 27. With this commitment, we are investing in women’s football – and sports in general – to ensure it receives the attention it deserves. By sponsoring the UEFA Women’s EURO 2025, AXA is expanding its existing commitment to women’s football and will be part of the biggest European team sports event for women in 2025. The European Championship in Switzerland is also the biggest sports event to be staged solely by Switzerland since the World Cup in 1954.
Kick-off for a visionary partnership: AXA is the first partner in the history of Switzerland's top women's league. The best women’s teams in Switzerland have been playing in the AXA Women’s Super League since August 2020, and the cup final will be known in future as the AXA Women’s Cup Final.
In line with our brand promise Know You Can, AXA is supporting the players in the Swiss top league to achieve their goals and dreams. Both on and off the pitch. You can look forward to a great season with us with some fantastic footballing moments!
Only 13% of Swiss sportscasts feature women (source: Jahrbuch Qualität der Medien Studie 3/2021 - German only). While women are generally vastly underrepresented in the Swiss media compared to men, the gender gap in sports reporting is the largest of all.
Since the 2020/2021 season, we have been the proud partner of the AXA Women’s Super League. Our goal is not only to support women’s football in Switzerland, but also work to improve the representation of women in Swiss sports coverage. We do this through our sponsorship, by promoting reporting about women in sports and by producing the AXA podcast “Steilpass – Fussball mit Sarah Akanji”.
Football for greater inclusivity: AXA Switzerland, Roche and Swisslos-Sportfonds Basel-Stadt are the main sponsors of Women’s Street Football EURO 2025 (in German), which takes place on June 21 and 22, 2025 at the St. Jakob track and field stadium in Basel. The tournament brings together 13 teams from around Europe as well as a guest team from Mexico, whose players come from social projects and street football programs.
Highlights: All participants have experienced unemployment, homelessness, poverty, addiction or have been refugees. Out on the field, they experience community, empowerment, team spirit and new perspectives. The event is being organized by Surprise and the theme is “More than a Game.”
With special rules for the game, the public is in for an entertaining street football event.
Because AXA believes everyone should have access to legal assistance, we are offering free legal advice through AXA-ARAG on site. Especially for people who would not otherwise have this option. And our AXA Hearts in Action volunteers are helping out at Women’s Street Football EURO 2025 as well.
There is something major planned for June 21, 2025, at the St. Jacob sports facility in Basel: Over 260 women will face off together to try and set a new record (in German) for the world’s largest football match for the Guinness Book of World Records. The game will be played on a specially designed mega field, with a number of goals, balls and referees. All women in the Basel area age 16 and over are welcome, regardless of football experience. AXA is proud to sponsor the jerseys for this one-of-a-kind event.
As a partner for Switzerland’s top women’s league and the Women’s Cup Final, we offer you unique insights and exciting stories about the players and people who make Swiss women’s football happen. We show you what is possible when passion and dedication come together both on and off the field.
AXA lives and breathes women’s football! And not only because AXA is the official partner of the Swiss Women’s Football League. It also runs through our daily lives. Our employees count numerous talented women footballers among their ranks, as well as trainers and partners and family members of players. AXA employee Franco is proud to be part of this elite squad. In the video he explains how his attitude shifted from, “women’s football isn’t something to be taken seriously,” to “now I only train women’s teams.”
(Video in German)
