AXA steps up to the plate Raising recognition of women’s football

We want to ensure that women’s football gains the recognition it deserves. This is why we sponsor the AXA Women's Super League and the podcast “Steilpass – Frauenfussball mit Sarah Akanji” (in German) which features the latest news in women's football.

AXA women's football partnership

Kick-off for a visionary partnership: AXA is the first partner in the history of Switzerland's top women's league. The best women’s teams in Switzerland have been playing in the AXA Women’s Super League since August 2020, and the cup final will be known in future as the AXA Women’s Cup Final.

In line with our brand promise  Know You Can, AXA is supporting the players in the Swiss top league to achieve their goals and dreams. Both on and off the pitch. You can look forward to a great season with us with some fantastic footballing moments!

Seeking more recognition for women athletes in the Swiss media

Only 13% of Swiss sportscasts feature women (source: Jahrbuch Qualität der Medien Studie 3/2021 - German only). While women are generally vastly underrepresented in the Swiss media compared to men, the gender gap in sports reporting is the largest of all. 

Since the 2020/2021 season, we have been the proud partner of the AXA Women’s Super League. Our goal is not only to support women’s football in Switzerland, but also work to improve the representation of women in Swiss sports coverage. We do this through our sponsorship, by promoting reporting about women in sports and by producing the AXA podcast “Steilpass – Frauenfussball mit Sarah Akanji”.

Exclusive behind-the-scene insights

As a partner for Switzerland’s top women’s league and the Women’s Cup Final, we offer you unique insights and exciting stories about the players and people who make Swiss women’s football happen. We show you what is possible when passion and dedication come together both on and off the field. 

Showtime for football anecdotes by AXA employees

AXA lives and breathes women’s football! And not only because AXA is the official partner of the Swiss Women’s Football League. It also runs through our daily lives. Our employees count numerous talented women footballers among their ranks, as well as trainers and partners and family members of players. AXA employee Franco is proud to be part of this elite squad. In the video he explains how his attitude shifted from, “women’s football isn’t something to be taken seriously,” to “now I only train women’s teams.”

(Video in German)

And AXA employee Fabio has a very special connection to women’s football – his girlfriend plays in the AXA Women’s Super League for YB. In this video (in German), he talks about their day-to-day life together. 

News and highlights for fans of Swiss women’s football

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    AXA Women’s Super League

    Games, goals, scores: Find out what’s going on in the AXA Women’s Super League.

    News & Results (in German)
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    Watch all the highlights of the AWSL in the video

    Did you miss a match? Now you can watch a compilation of all the best plays from the AXA Women’s Super League online.

    AWSL Play Highlight Videos (in German)
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    AXA Women’s Cup

    Want to know the latest about the Cup? Share the excitement of the AXA Women’s Cup with us – from the preliminary rounds to the finals.

    More on the Cup (in German)

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