At home

Cyberbullying: how can you protect your child?

Share on Facebook Share on Twitter Share on LinkedIn Share on Xing Share by email

Almost a quarter of Swiss young people have been bullied online at least once, according to the most recent JAMES Study by the ZHAW Zurich University of Applied Sciences. But how can parents tell when their child is being targeted by cyberbullies, and how can children be protected against bullying in the virtual space?

  • Teaser Image
    Daniel Betschart

    Daniel Betschart, Program Manager for Media Skills at the young persons’ charity Pro Juventute, explains what makes cyberbullying so dangerous and offers some tips to help parents combat this insidious form of “teasing”.

What’s so dangerous about cyberbullying?

Daniel Betschart: The consequences of bullying and cyberbullying in particular can be very serious and have a lasting effect on the lives of young people and adults alike. Cyberbullying differs from other forms of bullying in a number of ways. First of all, it takes place via digital media, which makes it visible to more people and means that hurtful comments often linger for a long time. Victims can be reached via the Internet round the clock, so attacks can happen at any time. 

Is there such a thing as a “typical” victim of cyberbullying?

No – it can happen to anyone. It’s all about the social system, the balance of power within a group, and mutual support. There’s no single characteristic that makes people become victims, but bullies do often focus on a specific aspect of the victims’ personality. It could be anything: someone at school who has especially good or bad grades, is a little thinner or fatter than most or perhaps introverted or extroverted. 

Who are the “bullies” – people who don’t know the victim and seek them out at random, or people who do know them?

The important thing to remember is that bullying doesn’t consist of isolated incidents or attacks by an aggressive person but repeated acts of degradation. Whether online or offline, it usually happens within groups of people who know each other. The “victim” isn’t usually chosen at random. There tends to be a phase during which the group determines who is the most suitable target for humiliation. 

Is there more bullying at school or online?

In many cases, there isn’t really a dividing line between cyberbullying and ordinary bullying. It’s fair to assume that the two overlap and that the same processes apply offline as online. Children and young people who are bullied in the real world are usually bullied in cyberspace as well, and cyberbullies also tend to be offline bullies. 

What psychological and physical effects can cyberbullying have on young people?

The consequences of cyberbullying differ considerably and depend to a great extent on the victim’s psychological resilience. Support from friends and family also plays a vital role. Victims can suffer severe effects, from feelings of helplessness, shame, and loneliness to a loss of self-confidence, anxiety, and depression or even suicidal thoughts and tendencies.

What role do schoolmates or colleagues play in cyberbullying?

Bullying always involves a group dynamic, there’s never a simple bully/victim pattern. Silence – on the part of other members of a social group or indeed friends and family – is a central factor in bullying situations. Many victims are too ashamed to actively seek help, which merely reinforces the silence.

«Some people believe – wrongly – that they enjoy anonymity on the Internet. This makes them less inhibited when it comes to offending or attacking others.»

Daniel Betschart, Pro Juventute

What’s the best way to shield my child from cyberbullying?

Bullying feeds off everyone remaining silent – perpetrators, victims, and those around them. You have to break the silence. No one can be subjected to humiliation in an environment where people look out for each other and don’t tolerate bullying. This is what’s needed to ensure that bullying can’t even start in the first place. 

It’s important to take care of your own safety and privacy on the Internet. This means using your common sense and not divulging too much personal information online. You have to be aware that, the more information or pictures of yourself you post on social networks or in forums, the more vulnerable you are. You should of course show respect to others as well. 

Is it essential or advisable to report every incident? What actually qualifies as bullying?

You should definitely involve the wider group and break the silence. You have to decide for yourself in each case whether to contact the police. It’s worth giving the matter a lot of thought and perhaps weighing up whether criminal charges really make sense, since taking legal action can sometimes make things worse. Victim Support can advise you, or you can simply contact the police anonymously and say that you’re asking for a friend. 

  • Teaser Image
    Cyberbullying offenses

    In Switzerland, there is no independent criminal article on cyberbullying so far. Nevertheless, victims have the possibility to hold perpetrators accountable. Our expert has answers to the most important questions.

    Read article

How do I tell if my child is being bullied on the Internet?

It’s important to know the warning signs. Pay attention if your child appears depressed, shows an increase in physical symptoms such as headaches or stomach aches or has trouble sleeping. Another potential indicator is whether friends are keeping in touch as usual. Despite needing help, a quarter of children and young people affected don’t tell anyone they’re being bullied. Respond and ask questions if you notice your child becoming withdrawn and appearing depressed.

What can I do if my child is being bullied on the Internet?

As soon as parents find out, they should take the matter seriously, react immediately, and offer support. An atmosphere of trust will help the child to talk about what’s been happening. The child must also be made to realize that he or she isn’t to blame; you should never judge or make accusations. It’s also important to take screenshots of offending chats or photos right away as evidence, and profiles can be blocked or reported. 

Tips for parents

  • Cyberbullying is a form of bullying that takes place via digital media, which makes it visible to more people and means that hurtful comments often linger for a long time. This makes its impact on victims all the more severe. Talk to your child if you get the feeling he or she is suffering at the hands of cyberbullies.
  • Despite needing help, a quarter of children and young people affected don’t tell anyone about it. Respond and ask questions if you notice your child becoming withdrawn and appearing depressed.
  • Don’t be reluctant to ask for help. School social workers are well acquainted with the subject and can offer advice and support.
  • Report social media profiles that are used for attacks and ask for them to be blocked.
  • There’s no special law on cyberbullying, but some of the behaviors involved constitute criminal offenses. Ask an expert about the legal steps you can take. Your first point of contact should be the school social worker, but it can also help to talk to Pro Juventute Parental Advice and the police. 

Find out more about preventing and safeguarding against cyberbullying here.

Associated articles

AXA & You

Contact Report a claim Broker Job vacancies myAXA Login Customer reviews Garage portal myAXA FAQ

AXA worldwide

AXA worldwide

Stay in touch

DE FR IT EN Terms of use Data protection / Cookie Policy © {YEAR} AXA Insurance Ltd

We use cookies and analysis tools to improve your user experience, to personalize advertising by AXA and our advertising partner companies, and to provide social media functions. Unfortunately you cannot change your cookie settings via our Cookie Preference Center if you use Internet Explorer 11. If you would like to change your settings, please use an up-to-date browser. By using our website with this browser, you consent to the use of cookies. Data protection / Cookie Policy