2. Using the website

For information on how we process your personal data in general, please see Part 1. Information on data protection. Below you will find additional information on how we obtain and process personal data collected via the AXA website www.axa.ch and associated services (hereinafter “website”).

2.1 Possible uses on our website

  • 2.1.1 General principles and external links

    We work with a range of third-party providers in connection with the use of our website. Most of these third-party providers have their headquarters in Switzerland or in the EEA. Some of them belong to corporations that operate globally, hence the fact that the transmission of data beyond these regions – specifically to the USA – is not excluded. 

    Various external links are posted on the website, including those of social media providers.

    Details of how your personal data is handled by third-party providers can be found in the privacy policies of Google, Facebook, and Adobe, for example. AXA’s data protection provisions do not apply in the case of data processing by these external providers.

    Data will be transmitted when you use a link to one of these external providers on our website. Please note that we are not aware of the content of the data transmitted or the way it is used by these external partners. By using the relevant products and services, such as Google and Facebook, you are deemed to have accepted their privacy policies.

  • 2.1.2 Server and application log files

    When you visit or use our website, our web servers collect certain technical data about your visit; this is recorded in logs, for example:

    • Date and time when you accessed our website and other process-related data
    • The website via which you gained access (referrer URL)
    • Any search terms
    • The country from which you accessed our website
    • The internet protocol (IP) address of the requesting computer or device you are using
    • The name of your internet provider
    • Device attributes (e.g. computer, tablet, mobile) and data on interaction with the website

    Technical data in itself does not normally allow your identity to be traced. Based on your IP address, we know the identity of your provider and therefore the region from which you are accessing the website; however, this does not reveal your identity – provided you have never signed up for a user account. If, however, you identify yourself on our website using your name or an email address, we will collect the technical data relating to you.

    We use this data for technical troubleshooting, to defend and police our systems against attacks, and for marketing purposes. AXA reserves the right to review the log data at a later date if there is any specific evidence to indicate suspected unlawful use.

    Where the GDPR is applicable, the legal basis is our legitimate interest (Art. 6 para. 1 (f) GDPR) in enabling you to have a safe user experience.

  • 2.1.3 Data processing if you are a registered/identified user

    The information on online use for users of the AXA online portal (including myAXA, pensions portal, health) or the myAXA app, or for users who have identified themselves in a different area, may be linked to other information. This includes the use of AXA products and services as well as demographic data such as your age group, the region in which you live, and your gender. Based on this information, we may analyze, link, and evaluate the resulting data on an automated basis and use it to identify individual customer requirements for products and services of the AXA Group, such as forecasting insurance requirements based on a change in your circumstances.

    In the case of active customers of AXA who are visiting the website via the AXA newsletter or logging into the AXA online portal, target group information may be loaded for use by technology partners on an anonymized basis. Through this method, we aim to optimize the customer experience on our in-house platforms and boost the relevance of advertising messages outside of AXA.

    Sensitive personal data requiring particular protection is excluded. We use the findings from analysis and interpretation of this data to offer targeted products and services from the AXA Group companies, their affiliated companies, and cooperation partners (e.g. Swibeco AG, Zurich), such as personalized insurance or services and the personalization of advertising content.

    Where the GDPR is applicable, the legal basis is our legitimate interest (Art. 6 para. 1 (f) GDPR) in offering you the best possible service as well as specific products; if you decide in favor of our offer, the legal basis is the initiation or performance of a contract (Art. 6 para. 1 (b) GDPR).

  • 2.1.4 General information on Google and Facebook services

    In connection with our website, we use various services provided by Google (Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland) and Facebook/Meta (Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin D02X525, Ireland). Here you will find general information about these service providers. Specific information can be found in the relevant sections.

    As part of its marketing services, Google collects and evaluates data on website visitors. The same applies in the case of Facebook.

    We have no influence on the extent and further use of the data by Google/Facebook and accept no responsibility or liability in this regard. If applicable, please therefore read the privacy policy of Google at https://policies.google.com/privacy and of Facebook at https://www.facebook.com/about/privacy/

    If you have a Google or Facebook account, or have registered for a service provided by these companies, they will, for example, compare your clicks on paid ads from AXA in the Google search with other data. Google/Facebook may also link the data to your account and your web and app browser history across multiple devices.

    You can configure your cookies on our website, block third-party cookies via your web browser settings, or prevent cross-site tracking and/or use ad-blocking software.

    The data collected by Google/Facebook may be sent by them to countries outside of Switzerland and the EEA, in particular to the USA. If you have a Google/Facebook account, you can adjust the relevant data privacy settings in your account.

2.2 Cookies and similar technologies

Cookies are small files. These files are placed on your computer or mobile device (smartphone/tablet) when you visit or use our website. Cookies store specific settings and data about your interaction with our website via your browser. When a cookie is activated, an identification number (cookie ID) is assigned to it. This allows us to identify your browser and to use the information stored in the cookie.

Some of the cookies we use are temporary session cookies. These are automatically deleted from your computer or mobile device at the end of the browser session. We also use permanent cookies. These remain on your computer or mobile device after your browser session ends. 

The storage duration depends on the cookie type but – with the exception of our third-party advertising cookies – it is generally no longer than 2 years. The cookies are automatically deactivated at the end of the programmed period of time. In the case of certain third-party cookies for advertising, AXA cannot currently limit the storage duration. However, you can delete these cookies in your browser settings at any time. 

We may use tracking technology on some sites in order to identify your browser or device for the purpose of sending you an offer for targeted products and services. These technologies enable the use of features on our sites as well as our mobile apps. We may also use certain technologies to determine whether you have opened an email (e.g. a newsletter) or have clicked on a link contained in an email. 

In the Privacy Preferences Center you can adjust the use of cookies by our website to suit your needs at any time.

 

If you decide not to accept our cookies/scripts or the cookies and technologies of our partner companies, you will not see certain information on our internet pages and will be unable to use some functions. Learn more about our cookies in Part 5. Cookie Policy

Where the GDPR is applicable, the legal basis in the case of strictly necessary cookies is our legitimate interest (Art. 6 para. 1 (f) GDPR) in storing cookies to enable us to provide an optimized website that is free of technical faults. The legal basis, where the GDPR is applicable, in relation to the other cookie categories is your consent (Art. 6 para. 1 (a) GDPR).

2.3 Web analysis

We use web analysis tools to obtain information about the use of our website pages and to improve our internet presence. These tools are usually made available by a third-party provider. The information obtained about the use of a particular internet page is transmitted to the third party’s server through cookies. These servers may be located abroad, depending on the third-party provider.

The IP addresses are abbreviated when the data is transmitted, so as to prevent your device (computer, tablet, smartphone) from being identified. The IP address transmitted by your browser when a third-party tool is used is not linked to other data from these third-party providers.

  • 2.3.1 Google Analytics

    Google Analytics uses cookies that enable your use of our website and online services to be analyzed. The information generated by the cookies is usually transmitted to and saved on a Google server in the USA.

    IP anonymization has been activated on our website, meaning that the IP address of Google users within Switzerland and the EEA is truncated beforehand.

    Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there. Google will use this information on our behalf to evaluate the use of the website by users, produce reports on website activity, and provide other services related to use of the website and internet to the website operator. We only receive anonymous analyses from Google. The IP address sent by your browser in connection with Google Analytics is not merged with other Google data.

    Please also note section 2.1.4 General information on Google and Facebook services.

    Via the cookie settings, you can choose whether you wish to participate in the tracking process or not.

    Where the GDPR is applicable, the legal basis is your consent (Art. 6 para. 1 (a) GDPR).

  • 2.3.2 Adobe Target

    In connection with Adobe Target (Adobe Systems Software Ireland Limited, 6 Riverwalk, Naas Road, Dublin 24, Ireland), pseudonymized user profiles are created and cookies are used to optimize our website and offer you suitable content each time you visit. We use the Adobe Target service, including for A/B testing and personalization. 

    The information on your use of our website is transmitted and stored on an Adobe server in London, UK. The IP address of the user/users is used to enable personalized content management by means of geolocation, for example. 

    Further information on data protection at Adobe can be found at: https://www.adobe.com/privacy/policy.html

    Via the cookie settings, you can choose whether you wish to participate in the tracking process or not.

    Where the GDPR is applicable, the legal basis is your consent (Art. 6 para. 1 (a) GDPR).

  • 2.3.3 Dynatrace

    We use the Dynatrace application (Dynatrace AG, Badenerstrasse 549, 8048 Zurich, is part of Dynatrace LLC, 1601 Trapelo Road, Suite 116, Waltham, MA 02451, USA). 

    On our instructions, Dynatrace installs cookies that enable us to analyze your use of our website and identify your preferences. This involves recording the number of clicks on specific buttons, browser type, and use of links, for example. 

    We only use Dynatrace with IP masking activated. The data collected by Dynatrace is stored by us locally and analyzed for the purpose of optimizing applications and services.

    Further information on data protection at Dynatrace can be found at: https://www.dynatrace.com/company/trust-center/

    Via the cookie settings, you can choose whether you wish to participate in the tracking process or not.

    Where the GDPR is applicable, the legal basis is your consent (Art. 6 para. 1 (a) GDPR).

2.4 Online services

We use various online services from third-party providers on our website. Via the cookie settings, you can generally choose whether you wish to participate in the tracking process or not. In addition, as a rule you can also deactivate tracking via the relevant providers. 

Where the GDPR is applicable, the legal basis – unless stated otherwise – is your consent (Art. 6 para. 1 (a) GDPR).

  • 2.4.1 Google Tag Manager

    We use Google Tag Manager to manage tags (tracking codes and related code fragments) as well as load web analysis services such as Google Analytics; however, this does not involve the creation of separate personal or pseudonymized user profiles. Tags are merely managed and activated. Through the triggering of tags, however, other analysis services may collect data.

    By using ad-blocking software, you can prevent Google Tag Manager from being loaded. Please also note section 2.1.4 General information on Google and Facebook services.

    Where the GDPR is applicable, the legal basis is our legitimate interest (Art. 6 para. 1 (f) GDPR) in ensuring the best possible functionality of the website. 

  • 2.4.2 Google advertising services (Google Ads, DV 360, Campaign Manager)

    We use Google Ads, DV 360, and Campaign Manager for advertising purposes. With Google Tracking, Google installs a cookie on your computer when you access our website via a Google ad, for example. When you visit our website, we – together with Google – know that someone has clicked on the ad and opened this page.

    The information obtained through the use of conversion tracking is used to analyze our advertising (e.g. total number of users that have clicked on our ad and opened a page containing a conversion tracking tag).

    Via remarketing, your surfing behavior is collected for marketing purposes and used to tailor advertising offers to your interests. For example, after visiting our website you can be addressed again about our products on pages belonging to members of the Google partner network. This does not involve the forwarding of any personal data that would reveal your identify to members of the Google partner network.

    Please also note section 2.1.4 General information on Google and Facebook services.

  • 2.4.3 OneTrust

    For the purposes of cookie consent management on our website, we use the tool from the provider OneTrust (head office in UK: Cannon Green, 27 Bush Lane, London EC4R 0AA, UK, and head office in USA: 1350 Spring Street NW, Suite 500, Atlanta, Georgia 30309, USA). OneTrust stores information about the categories of cookies and whether users have given or revoked their consent for the use of individual categories. This enables us to prevent cookies in each category from being installed in users’ browsers if consent is not given.

    Where the GDPR is applicable, the legal basis is our legitimate interest (Art. 6 para. 1 (f) GDPR) in ensuring the best possible functionality of the website.

  • 2.4.4 Microsoft Advertising Universal Event Tracking (UET)

    Our online services use conversion tracking by Microsoft (Microsoft Ireland Operations Limited, One Microsoft Place, Dublin 18, Ireland). This involves Microsoft installing a cookie on your computer when you access our website via a Microsoft Advertising ad. In this way, we – together with Microsoft – know that someone has clicked on an ad, was forwarded to our website, and accessed a previously determined goal page (conversion page). We only find out the total number of users who have clicked on a Microsoft Advertising ad and were then forwarded to the conversion page. No personal information about the identity of the users is communicated.

    Further information on data protection at Microsoft Advertising can be found at: https://privacy.microsoft.com/en-US/privacystatement

  • 2.4.5 LinkedIn Conversion Tracking

    We use conversion tracking components from LinkedIn (LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland) to display ads that are relevant to you based on your interests. From LinkedIn, we receive aggregated, anonymized reports of ad activities and information about how you interact with our website.

    Further information on data protection at LinkedIn can be found at: http://www.linkedin.com/legal/privacy-policy

  • 2.4.6 Facebook Pixel

    The Facebook Pixel is integrated into our website. It enables the behavior of visitors to the website to be tracked after they have been forwarded to the provider’s website by clicking on a Facebook ad. This enables the effectiveness of the Facebook ads to be analyzed for statistical and market research purposes and makes it possible for future advertising measures to be optimized. The data collected is anonymous to us, as operator of the website, and we cannot to draw any conclusions about the user’s identity.

    The data is nevertheless stored and processed by Facebook, with the result that a link to the relevant user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Policy. This enables Facebook to place advertisements on its own pages as well as outside of Facebook. We have no influence on the use of this data.

    Please also note section 2.1.4 General information on Google and Facebook services.

  • 2.4.7 Inclusion of third-party services and content (including YouTube and Google Maps)

    As part of our online services, we include videos from YouTube (operated by Google), maps from Google Maps, as well as embedded content and graphics from other websites.

    When you use this content, it is possible that these third-party providers will collect information about you (e.g. IP address, geolocation). We have no influence on the extent to which third-party providers use this information, e.g. for statistical purposes.

    When using YouTube or Google Maps, data on the use of services by visitors to the website is collected and analyzed by Google.

    Please note the relevant privacy policies of third-party providers as well as section 2.1.4 General information on Google and Facebook services.

    Where the GDPR is applicable, the legal basis is our legitimate interest (Art. 6 para. 1 (f) GDPR) in being able to offer you this content as a service. If services are only activated when you actively select them, the legal basis – where the GDPR is applicable – is your consent (Art. 6 para. 1 (a) GDPR).

2.5 Social media  

We have incorporated links to social media channels on the website. If you follow one of these links, the privacy policies of the relevant providers apply (see in particular with regard to the purpose and scope of data collection and further processing of your data by these providers as well as your rights and settings options). AXA is not responsible for data processing by these providers and has no influence on how they process data. 

AXA also provides information and opportunities for interaction on various social media platforms. Wherever we can influence the data processing parameters, we work – within the framework of the options available to us – toward privacy-friendly handling of the data on the social media platform. You can find more information about data processing by the providers of the social media platform in the relevant privacy policy. 

Please also note section 2.1.4 General information on Google and Facebook services as well as section 2.4.7 Inclusion of third-party services and content (including YouTube and Google Maps).

Where the GDPR is applicable, the legal basis for the inclusion of external links and the presence on social media is our legitimate interest (Art. 6 para. 1 (f) GDPR) in offering you content as a service. We use social media for information and advertising purposes as well, and in order to communicate effectively with platform users and analyze this. If services are only activated when you select them, the legal basis – where the GDPR is applicable – is your consent (Art. 6 para. 1 (a) GDPR). 

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