Key points at a glance
- Comprehensively cover your intellectual property: The insurance covers the defense against and enforcement of claims arising from trademark law, patent law and design law.
- Part of the Everyday Operations module: The coverage for trademarks, patents and designs is included in the AXA legal protection insurance for companies basic module.
- Advice and representation are included: Our lawyers will advise you, review the legal situation and represent your interests.
How does AXA trademark, patent and design legal protection insurance work?
Trademarks, patents and designs are among the most valuable goods a company owns. If a legal dispute arises, the proceedings are often both costly and complicated. Trademark legal protection insurance and patent legal protection insurance are part of the AXA Everyday Operations basic module and cover you in these specific cases.
The insurance covers the defense against and enforcement of claims arising from trademark law, patent law and design law. The insurance also covers your defense in criminal proceedings.
As soon as you need legal support, we will clarify the legal situation, discuss possible actions with you and assume the costs in insured cases up to the sum insured listed in your policy.
What benefits does AXA trademark legal protection insurance offer?
In insured legal cases involving trademark, patent and design law, some of the services we provide include:
- Legal advice and processing of your legal case by our lawyers, legal experts and specialists
- Engagement of an external lawyer, if necessary
- Expert report if the assessment of a specialist is necessary or the expert report was ordered by a court
- Proceedings before government courts and authorities including the costs of proceedings
- Compensation for proceedings and the opposing party's legal expenses if you are required to indemnify the opposing party
- Mediation and arbitration proceedings if agreed, provided for by law or approved by us
- Defense in criminal proceedings in the area of intellectual property
How to put together your legal protection plan
Building on the Everyday Operations basic module, which covers trademark, patent and design legal protection, you can flexibly add other modules to your business legal protection. You can add the Law PLUS and Legal Protection PLUS modules to expand your coverage to include additional areas of law for maximum legal protection. Your quote or your policy will show you which modules are insured.
Frequently asked questions about trademark, patent and design law
What is a trademark and how can I protect it?
A trademark is a legally protected identifier that signifies ownership of products or services by a specific company and distinguishes them from those of other companies. Trademark legal protection insurance covers, for example, brand names, logos and symbols, slogans, company names as well as combinations of words and images.
Effective protection initially comes from official registration. In Switzerland, the Swiss Federal Institute of Intellectual Property (IPI) is responsible for this. In the EU, it is the European Union Intellectual Property Office (EUIPO) and internationally, the World Intellectual Property Office (WIPO). The brand must be registrable (distinctive and not descriptive), clearly defined and registered for specific goods or services. You can check public registers such as Swissreg, the WIPO Global Brand Database or the EUIPO database to see if a brand is already registered.
What is a trademark infringement and when does it occur?
Trademark infringement occurs when a protected brand is used without permission of the owner or the risk of confusion is present. Typical cases are the unauthorized use of a brand, similar symbols that may be confused, deception through a business relationship, brand references in domains as well as use in online shops or on platforms.
Even private persons can commit trademark infringement if they use a protected symbol, such as when selling on online platforms, in commercial social media profiles or in domains with brand references.
What are the consequences of trademark infringement?
In Switzerland, the Federal Act on the Protection of Trade Marks and Indications of Source forms the legal basis. Depending on the case, the infringing party could suffer several consequences: Stopping further use, elimination of infringement (adaptation or removal of content, products and advertising), compensation, forfeiture of profits and, in serious cases, the recall or destruction of products.
What do I do if I suspect trademark infringement?
Make clear documentation and have it reviewed by a lawyer because not every similar usage is automatically an infringement. Next you should:
- Prepare evidence, such as screenshots, product photos or advertising material.
- Check to see whether a registered brand is actually affected.
- Clarify whether there is any risk of confusion or if it is being used without authorization.
- Have the situation assessed by a lawyer.
- Only after this should you issue a warning.
Often a conflict begins out of court with a warning or cease and desist notice. If the parties fail to reach an agreement, the claims can be enforced in court, such as through a civil action suit or a temporary injunction. The potential costs depend on the individual case and include, among other things, warnings, legal counseling, court and procedural costs as well as possible compensation.
How does legal protection insurance protect me against trademark infringement?
Business legal protection insurance removes the burden from companies with regard to trademark law conflicts by offering legal support in insured cases and reducing cost risks. This includes the legal initial assessment on receipt of a warning, a review of whether the claim is substantiated, support for defense or enforcement, the assumption of insured costs for lawyers and legal action as well as more planning security if a legal dispute is not resolved outside of court.