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Trademark & patent legal protection insurance

Defend yourself against and enforce claims arising due to trademark, patent and design law
Defense in criminal proceedings included
Insurance benefits of up to CHF 150,000 per legal case
Key points at a glance
  • Comprehensively cover your intellectual property: The insurance covers the defense against and enforcement of claims arising from trademark law, patent law and design law.
  • Part of the Everyday Operations module: The coverage for trademarks, patents and designs is included in the AXA legal protection insurance for companies basic module.
  • Advice and representation are included: Our lawyers will advise you, review the legal situation and represent your interests.
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How does AXA trademark, patent and design legal protection insurance work?

Trademarks, patents and designs are among the most valuable goods a company owns. If a legal dispute arises, the proceedings are often both costly and complicated. Trademark legal protection insurance and patent legal protection insurance are part of the AXA Everyday Operations basic module and cover you in these specific cases.

The insurance covers the defense against and enforcement of claims arising from trademark law, patent law and design law. The insurance also covers your defense in criminal proceedings.

As soon as you need legal support, we will clarify the legal situation, discuss possible actions with you and assume the costs in insured cases up to the sum insured listed in your policy.

What benefits does AXA trademark legal protection insurance offer?

In insured legal cases involving trademark, patent and design law, some of the services we provide include:

  • Legal advice and processing of your legal case by our lawyers, legal experts and specialists
  • Engagement of an external lawyer, if necessary
  • Expert report if the assessment of a specialist is necessary or the expert report was ordered by a court
  • Proceedings before government courts and authorities including the costs of proceedings
  • Compensation for proceedings and the opposing party's legal expenses if you are required to indemnify the opposing party
  • Mediation and arbitration proceedings if agreed, provided for by law or approved by us
  • Defense in criminal proceedings in the area of intellectual property

How to put together your legal protection plan

Building on the Everyday Operations basic module, which covers trademark, patent and design legal protection, you can flexibly add other modules to your business legal protection. You can add the Law PLUS and Legal Protection PLUS modules to expand your coverage to include additional areas of law for maximum legal protection. Your quote or your policy will show you which modules are insured.

Frequently asked questions about trademark, patent and design law

What is a trademark and how can I protect it?

A trademark is a legally protected identifier that signifies ownership of products or services by a specific company and distinguishes them from those of other companies. Trademark legal protection insurance covers, for example, brand names, logos and symbols, slogans, company names as well as combinations of words and images.

Effective protection initially comes from official registration. In Switzerland, the Swiss Federal Institute of Intellectual Property (IPI) is responsible for this. In the EU, it is the European Union Intellectual Property Office (EUIPO) and internationally, the World Intellectual Property Office (WIPO). The brand must be registrable (distinctive and not descriptive), clearly defined and registered for specific goods or services. You can check public registers such as Swissreg, the WIPO Global Brand Database or the EUIPO database to see if a brand is already registered.

What is a trademark infringement and when does it occur?

Trademark infringement occurs when a protected brand is used without permission of the owner or the risk of confusion is present. Typical cases are the unauthorized use of a brand, similar symbols that may be confused, deception through a business relationship, brand references in domains as well as use in online shops or on platforms.

Even private persons can commit trademark infringement if they use a protected symbol, such as when selling on online platforms, in commercial social media profiles or in domains with brand references.

What are the consequences of trademark infringement?

In Switzerland, the Federal Act on the Protection of Trade Marks and Indications of Source forms the legal basis. Depending on the case, the infringing party could suffer several consequences: Stopping further use, elimination of infringement (adaptation or removal of content, products and advertising), compensation, forfeiture of profits and, in serious cases, the recall or destruction of products.

What do I do if I suspect trademark infringement?

Make clear documentation and have it reviewed by a lawyer because not every similar usage is automatically an infringement. Next you should:

  • Prepare evidence, such as screenshots, product photos or advertising material.
  • Check to see whether a registered brand is actually affected.
  • Clarify whether there is any risk of confusion or if it is being used without authorization.
  • Have the situation assessed by a lawyer.
  • Only after this should you issue a warning.

Often a conflict begins out of court with a warning or cease and desist notice. If the parties fail to reach an agreement, the claims can be enforced in court, such as through a civil action suit or a temporary injunction. The potential costs depend on the individual case and include, among other things, warnings, legal counseling, court and procedural costs as well as possible compensation.

How does legal protection insurance protect me against trademark infringement?

Business legal protection insurance removes the burden from companies with regard to trademark law conflicts by offering legal support in insured cases and reducing cost risks. This includes the legal initial assessment on receipt of a warning, a review of whether the claim is substantiated, support for defense or enforcement, the assumption of insured costs for lawyers and legal action as well as more planning security if a legal dispute is not resolved outside of court.

What is a patent?

A patent is legal protection for a technical invention and it gives the owner the exclusive right to decide on its commercial use. In Switzerland, patents are issued for new inventions with commercial applications and are valid for up to 20 years from the date of registration. A concrete technical solution, such as an invention, process or technical application, is protected, not the idea. This protection requires you to first register with IPI, the European Patent Office or WIPO.

What is patent infringement and when does it occur?

Patent infringement occurs when a patent-protected invention is used without the authorization of the owner, such as through manufacture, provision, sale, use or introduction. The deciding factor is not external impressions but rather whether the concrete technical design falls under the patent claims and whether usage is for commercial purposes.

Special care must be taken if you develop a product that is technically similar, source components or solutions from third parties, import products from abroad and distribute them in Switzerland or further develop existing products and retain central technical features. The closer in similarity the technical implementation, the greater the risk, which is why a careful patent search is a good idea.

Who can be held liable for patent infringement and what consequences are there?

Basically, whoever uses the patent-protected invention commercially without authorization – depending on the case, a manufacturer, dealer, importer or company that uses a process that infringes on the patent – can be held liable. Whether the liability falls to the company or a private person depends on the form of company selected.

The main focus is on claims under civil law, such as omission, removal, compensation and forfeiture of profits. Often, there are also costs for legal support, expert opinions, bans on sales or product adjustments. Intentional patent infringement may involve legal repercussions, such as fines or imprisonment, and the repercussions for acting for financial gain are even stricter.

How does the process for patent infringement work?

A process often begins out of court with a warning, with usage quickly halted so a court case can be avoided. If no agreement can be reached, the dispute will be brought before the Swiss federal patent court which is the first instance for civil-law patent disputes. In addition, precautionary measures can be applied for in order to immediately stop infringement. During the main proceedings, the court reviews the protected area of the patent, the technical design of the infringed product and potential claims such as discontinuance or compensation.

How does legal protection insurance protect me against patent infringement?

Business legal protection insurance removes the burden from companies with regard to patent law conflicts by offering legal support in insured cases and reducing cost risks. Especially in the case of patent infringement, often not only attorney fees and court costs but also expenses for proceedings, expert opinions or out-of-court settlements are incurred. The right insurance coverage enables you to quickly deal with patent legal disputes.

What is a design and what does design law protect?

A design (previously known as industrial design) is the visible form of a product or part of a product, i.e. not the idea behind it but the physical manifestation. In Switzerland the Federal Act on the Protection of Designs (DesA) applies. Some of the things that are protected are design, three-dimensional forms, two dimensional forms and patterns, lines, colors, surfaces and contours, materials and structures as well as the form of individual product components.

In order for the protection to step in, a design must be new and independent and have an aesthetically visible form. You must also submit it to the IPI and register it. Mere ideas and concepts, immaterial objects, purely technical functions, the means of manufacture and designs that are contrary to law, accepted morals or regulations are not covered.

What is design infringement and when does it occur?

Design infringement is the unauthorized use of a protected design, such as for manufacturing, sales, offerings or the introduction of an identical or very similar product. An infringement occurs when a third-party product creates the same overall impression as the protected design among informed users. Small differences are often insufficient if form, line, contour, color or material overall appear to be the same as the original. Intentional commercial design infringements are punishable, while the purely private use for non-commercial purposes is not.

What are the repercussions of design infringement and what can I do about it?

Under civil law, the owner may request that usage is stopped immediately and demand compensation and information about the origin and distribution channels. Costs for recalls and destruction of stock are also possible. Depending on the case, there can be criminal repercussions such as fines or imprisonment of up to five years for design pirating or acting for commercial gain (Art. 41 Design Act).

If an infringement has occurred, a considered approach is recommended: See whether your design is registered and valid, gather evidence and contact your legal protection insurer. If you do not have legal protection insurance, you can engage a lawyer. Often, an out-of-court solution, such as a cease and desist notice or license, saves both time and money. If the infringing person fails to stop, civil or criminal steps will be considered.

How does legal protection insurance protect me against design infringement?

Commercial legal protection insurance can free you from the legal and financial burden of design infringement, provided your policy covers this area. It will review your case, help you assess a warning or warning letter and support you with gathering evidence. Depending on your coverage, it can assume the costs of a lawyer for design law, court fees, expert opinions and negotiations with the infringing person.