AXA’s telematics product DrivePartner has been on the market for a year. Time to take stock and look ahead to the future.
AXA launched its smart vehicle assistant about a year ago. The DrivePartner was developed in conjunction with the partner firm ryd and has been well received by customers, who enjoy more safety and comfort thanks to its numerous features. Even older cars can be made “smart” with the aid of a simple plug and the associated app. “The DrivePartner opens up possibilities normally only available with cars that are built to be connected,” says Daniel Meier, Head of Mobility Insurance at AXA. For example, it can automatically call for help in the event of a serious accident or allow drivers to call AXA and share their location with just a single button press when their car breaks down. “It’s helping us to raise awareness of safe driving and be a dependable partner for our customers not just in emergencies, but also in everyday driving situations,” explains Daniel Meier.
Helpful new services have been added to the DrivePartner, including Carhelper, which enables customers to book a service or a tire change at a local garage directly via the app. Carhelper calculates binding fixed prices for customers to compare, and it only takes a few taps to book an appointment. Carhelper can use the vehicle and user data stored in the app to put together a personalized offer all by itself, eliminating the need to type in the make, model, and mileage every time.
Another feature designed to make life easier is Park, which ryd has developed together with EasyPark. It allows customers to pay for parking via the app, so they never need to find the machine and rummage around for small change. Even better than that, the ryd box registers when the car leaves the parking space and automatically stops the clock, so the driver doesn’t need to open the app when leaving the parking lot and only pays for the parking time actually used.
One forthcoming feature is ryd pay, which will enable mobile payment at the pump. The payment services provider Mastercard and a car manufacturer joined forces with ryd as strategic investors at the start of 2020 with the aim of rolling out mobile fuel payment throughout Europe. This feature is not yet active in Switzerland, but the network of fuel partners is being continually expanded and will include gas stations in Switzerland very soon.
As Switzerland’s largest car insurer, AXA sees its commitment to road safety as part of its social responsibility. AXA is the only Swiss insurer to operate a dedicated department that focuses on accident research and prevention. The DrivePartner and its new features play an important role in this respect. More services designed to bring practical benefits and even greater safety are coming soon.
The DrivePartner consists of the ryd box and the ryd app. Key information about the car is displayed on the smartphone, which acts like a dashboard computer. Customers also receive push notifications in various situations that contain useful information; for instance, they can get help right away when an insured event occurs or pay parking charges directly on their smartphone.
Drivers under 26 get a 15% discount on their car insurance if they choose the DrivePartner or Crash Recorder options. It’s so easy to install that most customers can do it themselves. Where this isn’t possible (for about 25% of cars), AXA’s partner DESA handles the installation.
Both AXA and its partner ryd suisse attach a great deal of importance to data protection. AXA does not have access to the data recorded by the ryd box. They are stored securely in encrypted form on the ryd server. AXA only receives data from ryd suisse under three exceptional scenarios: it is notified if the ryd box is not plugged into the vehicle, it receives details of any accidents that occur, and it has access to data that customers actively share with it in the app, e.g. the location of a vehicle that has broken down.
When customers use services from third-party providers within the app, AXA has access to the data they actively share. These can be used to help develop AXA’s services and to provide information on relevant and attractive offers relating to mobility.